OFFER Get amazing Discount today - Upto 10% OFF   - Use Code 144cbc0a - Order Now

+1 (302) 244-0525

support@cheapessaypaper.com

  • Assignment Help
  • Global Assignment Helper
  • Best Assignment Writer
  • Highest Grade for All Academic Needs
  • Over 200k Satisfied Students
  • 4500+ Academic Assignment Writers
  • 100+ Students Support Executive to Listen Students Requirement
  • 10+ Year Of Experience in Academic Writing
  • Round the Clock Support Service

Modern marketing techniques or strategies are responses to how consumers try to satisfy their needs and wants

TASK:
Write a formal research report on the following topic:

Modern marketing techniques or strategies are responses to how consumers try to satisfy their needs and wants.

Present your research report by addressing the following:

  • Describe and explain THREE (3) reasons why marketers need to develop techniques or strategies that deal with how consumers behave (in satisfying their needs and wants). You must refer to the compulsory article by Clemons and other relevant sources.
  • Describe THREE (3) techniques or strategies that marketers can apply in response to how consumers behave. You must refer to Clemons and other relevant sources.
  • Define ‘Portfolio Analysis’ and ‘Market-product Analysis’ and explain how these can affect the ways marketers respond to consumer behaviour. Refer to at least two sources.
  • Recommend one way that marketers should respond to consumer behaviour. This should be based on your INFORMED opinion, so provide a reason for this recommendation. Your opinion must derive from your research, so citing a source would be beneficial.

Compulsory Sources:
Clemons, EK 2008, ‘How information changes consumer behaviour and how consumer behaviour determines corporate strategy’, Journal of management information systems, Fall, vol. 25, no. 2, pp. 13 -40. Academic Search Complete (AN 34879420).
McDermott, J 2013, ‘Blackberry is no longer just for the suits’, Advertising Age, Feb. 11, vol. 84, no. 6, p. 20. Academic Search Complete (AN 34879420).

Leave a Reply

error: Content is protected !!